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We do Customer Success

Transform Your Customer Success Strategy

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For startups and scale-ups ready to reduce churn, increase retention, and build high-performing CS teams. Get expert guidance from someone who's done it before.

Here's how we can help...

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For Start Ups

Building Your First CS Team?

Skip the costly trial and error. Get a proven playbook for success.

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  • Creating your first CS processes

  • Hiring the right CS talent

  • Setting up tools and metrics

  • Reducing churn from day one

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For Scale-ups

Ready to Scale Your CS Operations?

Transform your CS team from reactive to proactive.

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  • Standardize CS processes

  • Implement scalable workflows

  • Define and track key metrics

  • Build predictable expansion revenue

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For CS Leaders

New to CS Leadership?

Get the support you need to succeed in your role.

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  • 1:1 strategic guidance

  • Leadership development

  • Team building frameworks

  • Executive communication tactics

About Me

Hey there! I'm Veronica Maxam, a Customer Success veteran who's been in the trenches and the boardroom. Over the past 15 years, I've built CS teams from scratch at high-growth startups and transformed existing teams at established enterprises.

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My journey began as an early CS hire at a Series A startup, where I experienced firsthand the challenges of building a CS function with limited resources. Since then, I've:

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Built & Scaled

Led CS teams from 2 to 50+ people across three successful startups

Driven Growth

Achieved 120%+ net revenue retention through strategic CS initiatives

Reduced Churn Consistently decreased churn by 40-60% through systematic approaches

What sets me apart? I've been exactly where you are. Whether you're a founder trying to build your first CS team, a scale-up looking to standardize your processes, or a new CS leader aiming to make an impact – I've lived these challenges and developed practical solutions that work.My approach combines strategic thinking with hands-on implementation.

 

No theoretical frameworks or cookie-cutter solutions – just battle-tested strategies that I've refined through real-world experience with companies like yours.

 

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Industry Experience

 

  • SaaS & Technology: Led CS for B2B software companies from startup to scale-up

  • Team Building: Hired and developed over 100 CS professionals

  • Operational Efficiency: Created scalable systems for companies at every growth stage

Contact Us

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